How to reach and hire African content creators

Media buying agencies have existing relationships with a wide range of content creators and can facilitate collaborations on your behalf.

How to reach and hire African content creators. Take advantage of the genuine connections African content creators have with their followers to promote your business and get more customers. Picture/Courtesy
Take advantage of the genuine connections African content creators have with their followers to promote your business and get more customers. Picture/Courtesy

How to reach and hire African content creators

 

Click here to access 10K+ African content creators in all niches.

 

Key takeaways

 

    1. Africa has the fastest population growth globally, with half of the global population growth between now and 2050 expected to occur in Africa.
    2. This presents enormous market prospects for brands and businesses from the rest of the world.
    3. The race to exploit the African market puts African content creators in a strategic position in global commerce.
    4. African influencers, bloggers, music celebrities, skit makers, and other social publishers could be the magic strokes in ushering your brand on the continent.
    5. This is a guide to engaging African content creators to boost your traffic, make more sales, and grow your business.

 

The following strategies can help you effectively reach out to and partner with content creators to promote your brand or products to their audience:

 

1. Reaching out to content creators directly

    1. Direct contact is often the first thing to think of and is also the most preferred way to engage content creators.
    2. The availability of social media platforms has made it even easier to contact anyone in any part of the world.
    3. Direct Messages (DMs) or Private Chats (PCs) on the following social network could be a great starting point in contacting viable content creators:
        1. Facebook
        2. Instagram
        3. Tiktok
        4. Twitter (X)
        5. Snapchat
        6. Telegram
        7. WhatsApp
    4. Top content creators usually carry a blue checkmark on their verified social media pages.
    5. Sending a message/proposition on social media could well set you on a journey to conquering a new market with the help of a content creator.
    6. Some of the content creators also run vibrant, highly engaging sites and blogs.
    7. You can also reach out directly through contact forms usually accessed from the website footer or headers.

 

While websites and social media pages have simplified access, you can meet the following challenges especially when it comes to messaging content creators:

 

 

How to reach and hire African content creators. A mobile device with copy space for your content showing social media engagement designs. Picture/Courtesy
A mobile device with copy space for your content showing social media engagement designs. Picture/Courtesy

 

 

a. Insufficient knowledge of content creators

    1. It takes a great deal of research to identify content creators from far-flung areas of the world.
    2. For instance, it can be quite difficult to list good content creators in China from the United States.
    3. An even more difficult task is to identify a bunch of content creators that align with your brand.
    4. While Africa is advantaged by being almost at the center of the world, it can still be challenging to pick out the appropriate content creators to reach out to.

 

 

b. Message deliverability

    1. Most content creators especially celebrities receive numerous messages in their DMs and comment sections.
    2. This is because they are darlings of their followers who stand loyally behind their charm and ideas.
    3. There is an incredibly high chance that your message may miss the eyes of the target.
    4. Some content creators especially top celebrity musicians do not personally manage their accounts.
    5. Your message will probably land on a brand manager’s screen who then pass on your idea at their discretion.

 

In light of the above challenges, you should consider more structured and simplified ways to find African content creators.

 

 

How to reach and hire African content creators. Take advantage of the genuine connections African content creators have with their followers to promote your business and get more customers. Picture/Courtesy
Take advantage of the genuine connections African content creators have with their followers to promote your business and get more customers. Picture/Courtesy

 

 

2. Partnerships with media buying agencies

    1. Media buying agencies are organizations that are mainly formed to connect advertisers to various forms of media including content creators.
    2. Through a media buying agency, you can partner with different content creators such as:
        1. YouTubers
        2. Vloggers
        3. Influencers
        4. Socialites
        5. High-ranking website admins
        6. Skit makers
        7. Comedians
        8. Actors and actresses
        9. Top media personalities
        10. Influential bloggers
    3. Media buying agencies direct you to numerous content creators through a series of clicks on your computer.
    4. Some of the media buying and influencer agencies include; Medialytica.com, AspireIQ, and Upfluence.

 

Click here to access 10K+ African content creators in all niches.

 

How to reach and hire African content creators. A mobile device with copy space for your content showing social media engagement designs. Picture/Courtesy
A mobile device with copy space for your content showing social media engagement designs. Picture/Courtesy

 

 

How can a media buying agency help you find and hire African content creators?

Below are highlights of the benefits you can get from partnering with media buying agencies:

    1. Numerous content creators to choose from. Some of the agencies have as many as 10K+ publishers and content creators.
    2. You can access filters where you sort out the platforms based on your desired features. You can for instance filter content creators based on:
      1. Niche accepted (content categories such as betting, technology, finance, etc.)
      2. Prices (rates charged by content creators for sponsored material)
      3. Countries and Geos
      4. Number of followers
      5. Website authority
      6. Website Traffic
    3. Your brand/material is posted immediately on the platform of your choice. Most media buying agencies work on 24 – 48 hour turnaround time.
    4. You also don’t have to make payment until you have received and are satisfied with the service.
    5. In most media buying agencies this feature is termed as a money-back guarantee.

 

Media buying agencies have existing relationships with a wide range of creators and can facilitate collaborations on your behalf.

 

 

How to reach and hire African content creators. Choose a relevant content creator to your niche or industry and make your message appear authentic to the audience. Picture/Courtesy
Choose a relevant content creator for your niche or industry and make your message appear authentic to the audience. Picture/Courtesy

 

 

3. Email outreach

    1. You can also compose and send personalized emails to content creators and propose collaborations.
    2. You can find email addresses listed on content creators’ websites, social media page bios, and posts.
    3. The email addresses provided on the platforms are usually for outreach purposes, to help the content creators monetize their pages.
    4. The following are useful tips you should have in mind as you send your collaboration proposals via email:
      1. Highlight how your promotional content aligns with their values and regular content cycle.
      2. This is because most content creators are loyal to their audience. As such, they wouldn’t accept content that compromises these relationships.
      3. Lay out clear terms of the collaboration, including a payment structure to eliminate possible misunderstandings.
      4. Also, have a ready counter-offer structure to help you get the best price for your campaign.
      5. Provide content creators with value beyond monetary compensation, such as access to exclusive products, early access to new releases, or opportunities for creative freedom.
      6. Show genuine interest in content creators’ work and engage with their content authentically.
      7. You can do this by commenting on their post and sharing content.

 

 

4. Influencer marketing agencies

    1. Influencers are the most sought-after group of content creators.
    2. Their collective name “influencer” suggests that they have a huge sway in what their followers think of a product or service.
    3. You can consider hiring an influencer if you want your brand to have immediate reach and even make sales instantly.

 

 

How do you work with African influencers as an advertiser?

 

Influencers come with different capabilities. You need a good strategy to help you find the right influencer and platform.

The following steps can come in handy when dealing with African influencers:

    1. Determine your goal. You should be clear from the start about what you want your business to gain from the influencer marketing campaign.
    2. Goals are often realized through specific actions by the audience. It could be sign-ups, downloads, or even making sales right on.
    3. Establish your target audience. Identifying the group of people you would like to speak to or influence is key to this strategy.
    4. Clearly understanding your audience ultimately leads you to the right influencers and platforms.
    5. Choose the right influencer, guided by resonance, reach, and relevance.
    6. Reach out to your chosen influencer to try and strike a partnership deal.
    7. Develop engaging content that is consistent with the influencer’s public image by seeking their input in the process.
    8. Measure the effectiveness of the campaign and know the return on investment.

 

How to reach and hire African content creators. Take advantage of the genuine connections African content creators have with their followers to promote your business and get more customers. Picture/Courtesy
Take advantage of the genuine connections content creators have with their followers to promote your business and get more customers. Picture/Courtesy

 

 

Why you need an Influencer Marketing Agency as an advertiser

 

    1. An influencer marketing agency serves as a bridge between brands and influential individuals.
    2. Influencer marketing agencies facilitate impactful collaborations that propel you more success as a brand.
    3. These agencies can help you in the following ways:
      1. Identifying and engaging top influencers from diverse niches to meet your needs as a business person or brand.
      2. Influencer marketing agencies also manage relationships with influencers across various social media platforms, aligning them with your brands.
      3. By leveraging their expertise, these agencies navigate the dynamic landscape of influencer marketing, from influencer selection to campaign execution and performance analysis.
      4. They play a crucial role in optimizing partnerships, ensuring brand alignment, and measuring the effectiveness of your influencer campaigns.

 

The agency acts as a liaison, streamlining the entire process and providing brands with a comprehensive influencer marketing strategy tailored to their goals.

 

Click here to access 10K+ African content creators in all niches.

 

In summary, there are several avenues available for connecting with African content creators.

You may opt for direct outreach or explore the option of working through agencies.

The approach you select should be tailored to your understanding of content creators within your desired geographic region and your budgetary considerations.

Howto

Do you have any news or article you would like us to publish? Kindly reach us via outreach@t4d.co.ke or howtodoafrica@gmail.com.