How to monetize your blog as an African content creator

African content creators have a big opportunity to monetize their blogs through sponsored posts, link insertion and niche edits.

African content creators have a big opportunity to monetize their blogs through sponsored posts, link insertion and niche edits. Picture/Courtesy

How to monetize your blog as an African content creator

Key takeaways

 

    1. Google AdSense has been a reliable service that has assisted website owners in monetizing their content.
    2. Adsense provides a user-friendly experience in monetizing your website by supplying key data to help you keep track of website or blog performance.
    3. As such, most online publishers have AdSense at the beginning and end of their website monetization plans.
    4. There are, however, more exciting ways of content monetization in the ever-expanding digital space.

 

 

Types of paid content partnership opportunities for African content creators

 

    1. African content creators have a big opportunity to earn revenue by working with brands in forex, gambling, and crypto.
    2. Brands in these markets are in a race to stamp their presence in Africa.
    3. Away from the Google ads, you can consider the following content monetization services on your website:
        1. Sponsored posts/Sponsored blog posts
        2. Link insertion/Niche edits
        3. Web banner ads
        4. Affiliate marketing
        5. CPC campaigns
        6. CPM campaigns
        7. Native advertising
        8. Social media promotions
        9. YouTube ads
        10. Link adverts (Web footer and navigation bars)

 

Click here to register as a content creator and monetize your site.

 

 

Also read: How to reach and hire African content creators

 

 

Insertion of contextual backlinks directs readers to related content and helps grow your domain rating and page authority. Picture/Courtesy

 

Getting started on your blog monetization journey

 

As a site owner/admin you need to implement the following to begin your content monetization journey:

 

    1. Have a well-designed website that is optimized for search engine ranking. This is done through a process called Search Engine Optimization (SEO).
    2. Your website should rank highly in traffic, domain authority, and domain rating.
    3. It is also important to find a niche. Niches are specific content categories like sports, gambling, forex, finance, technology, etc.
    4. Niches help you to build a strong and interested audience, which then draws in advertisers interested in that category.
    5. You should be able to publish articles and share live links with clients as fast as possible.
    6. An active email address and contact number should be readily available for clients to easily reach out with orders.

 

 

Monetize website traffic by publishing sponsored posts

 

    1. Also called sponsored articles, sponsored posts are pieces of text that promote particular products or services.
    2. Sponsored articles are published to generate traffic from search engines like Google to particular websites.
    3. Sponsored posts are also published on social media like Facebook to drive traffic to specific business websites.
    4. Bearing text, images, and contextual links, sponsored articles are paid for by brands/companies thus earning the tag “sponsored”
    5. High-ranking and authoritative websites/blogs are the most preferred platforms for sponsored posts because of their high traffic.

 

 

Insertion of contextual backlinks directs readers to related content and helps grow your domain rating and page authority. Picture/Courtesy

 

 

Below is a simplified approach to earning revenue through publishing sponsored posts:

 

    1. Optimize your website’s search engine ranking through SEO. This improves your blog’s visibility to readers/viewers and advertisers.
    2. Actively check your emails for sponsored post requests
    3. Research how much you can charge based on your traffic and other metrics like Domain Authority, Domain Rating, and Page Authority.
    4. Prepare a rate card for advertisers that lists all your services and how much you charge for them.
    5. Respond to content requests through well-toned and informative emails.
    6. Publish sponsored articles from advertisers efficiently. (Preferred turn-around time is 24 hours)
    7. To get more orders you should consider publishing all link types inside advertisers’ content.
    8. The various link types include;
        1. Do-follow links
        2. Indexable links
        3. No-follow links
        4. Permanent links
    9. This will make your website a one-stop shop for all your clients’ needs.

Sponsored posts best practices

 

    1. It is advisable not to mark articles as “Sponsored” as this may draw your readers away from the content.
    2. Advertisers also do not fancy having their content marked as “Sponsored”.
    3. Once published send the live link and invoice, while thanking the client for the business.
    4. Be sure to follow up with advertisers after successfully processing their orders by publishing articles.
    5. Create a mailing list for all sponsored post clients to enable routine follow-ups.

 

 

Monetize your blog through link insertion and niche edits

 

Click here to register as a content creator and monetize your site.

 

    1. Link insertion presents you with the rare opportunity to effortlessly monetize your website.
    2. Link insertion refers to the placement of contextual backlinks pointing back to your website/blog, inside related content on another website.
    3. Also known as niche editing, it passes authority from one site to another.
    4. Contextual links refer to clickable text inside an article that directs you to a related topic, idea, or more context.
    5. Link insertion has not only proved to be effective but is also incredibly easy to implement.
    6. This is a guide on how you can optimize your site and earn from link insertion/niche edits.

 

 

Insertion of contextual backlinks directs you to related content or more ideas to what you are reading. Picture/Courtesy

 

 

Below is a simplified approach to earning revenue through link insertion and niche edits:

 

    1. Optimize your website’s search engine ranking through SEO. This improves your blog’s visibility to readers/viewers and advertisers.
    2. Actively check your emails for link insertion requests
    3. Research how much you can charge based on your traffic and other metrics like Domain Authority, Domain Rating, and Page Authority.
    4. Prepare a rate card for advertisers that lists all your services and how much you charge for them.
    5. Respond to content requests through well-toned and informative emails.
    6. Publish sponsored articles from advertisers efficiently. (Preferred turn-around time is 24 hours)
    7. To get more orders you should consider publishing all link types inside advertisers’ content.
    8. The various link types include;
        1. Do-follow links
        2. Indexable links
        3. No-follow links
        4. Permanent links
    9. This will make your website a one-stop shop for all your clients’ needs.

 

Active check your emails and respond to content requests through well-toned and informative emails. Picture/Courtesy

 

How much can I be paid for niche edits on my website? – link insertion prices

 

    1. Link insertion prices are very subjective and determined by different factors.
    2. Domain Authority (DA), Domain Rating (DR), and traffic, however, are the main factors.
    3. Sites with high traffic, DR, and DA often charge a premium price for link insertion services.
    4. Just like sponsored post categories, different link types are priced differently by sponsored post publishers. An article with a casino link may cost more than a fashion link.
    5. In some cases, the prices will be set as a result of negotiation between a site owner and a client.
    6. It is common for site owners to inquire about their client’s budget during outreach.
    7. Once the client states their budget, you can then discuss and find a price agreeable to all, still based on the metrics.

 

 

How to attain quality backlinks in niche editing

 

    1. As a site owner, you have a responsibility to give your clients the best value for their money on a niche edit campaign.
    2. Apart from high metrics such as domain authority and domain rating, the anchor text should be relevant and top quality.
    3. Use the tips below to enhance your anchor text and get the best-performing link insertion campaigns:
        1. In niche editing, links are inserted inside words, phrases, or sentences which are referred to as the anchor text.
        2. Anchor text derives its name from the role it plays, which carrying or anchoring the link.
        3. It is, therefore, important to insert your contextual link inside the right anchor text.
        4. The finest anchor texts are very brief, and communicative, and usually stand out from the rest of the content.
        5. To begin with, anchor text appears in a different color from the main text of an article.
        6. As a rule of thumb, anchor texts contain Call to Action (CTA) statements that prompt readers to perform specific actions.
        7. When doing link insertion to generate leads, for instance, your anchor text should contain words like “subscribe”, “register” or “get started”.
        8. Captivating and compelling words are the most suitable to attract users to your website.
        9. Captivating and compelling anchor text could be something like: “Read our step-by-step guide on how to execute a successful email campaign”
        10. Your anchor texts should be crafted in such a manner that they present value/solutions to readers, prompting them to click and open your link.
        11. It is also important that the message of the anchor text matches or blends with the rest of the website content.
        12. This should be observed to have the inserted links as natural as possible.
        13. Contextual links are considered natural if the content they point to is related to the article they appear on.

 

 

Link-building outreach 

 

    1. Link insertion/niche edits fall under link-building outreach.
    2. Link-building outreach refers to actively reaching out to online publishers/site owners asking them to link back to your site.
    3. It is a deliberate effort in searching, identifying, contacting, and vetting related websites to find the most appropriate ones.
    4. The website content must complement, enrich, and add value to what you already have on your blog or product/service for an advertiser/brand.
    5. As a site owner or publisher, you should have a functional email address well placed on your website for advertisers and other publishers to reach out to.
    6. Link-building outreach not only helps you monetize your website but also secures long-term beneficial connections with fellow publishers, brands, and advertisers.

 

 

Active check your emails and respond to content requests through well-toned and informative emails.

 

 

Partnerships with media buying agencies

 

Media buying agencies are organizations formed to connect advertisers to content creators.

 

How can a media buying agency help you monetize your content?

Media buying agencies have existing relationships with a wide range of advertisers and can facilitate collaborations on your behalf.

Below are highlights of the benefits you can get from partnering with media buying agencies:

    1. You can easily get discovered by advertisers across the globe.
    2. Receive orders and make sales without spending extra on Ads and outreach.
    3. Instant payment after you publish an article or link.
    4. Most media-buying agencies run a free service for site owners. All you need to do is register and list your sites.

 

 

How to monetize your blog as an African content creator. Media buying agencies have existing relationships with a wide range of advertisers and can facilitate collaborations on your behalf.
Media buying agencies have existing relationships with a wide range of advertisers and can facilitate collaborations on your behalf.

 

 

How to optimize your site for search ranking

 

The following simple steps will help you optimize your site for search ranking:

 

    1. Create long, informative pieces of content about your product or service. Informative articles, audio, or videos are valuable in building a solid audience.
    2. Keyword research. This is the process of identifying and analyzing words that are searched by users on search engines like Google.
    3. Keyword research gives important data that guides you in structuring your content to include information that is most wanted by your audience.
    4. Main/prominent Keywords should be positioned in web page titles. Keywords should also appear in subheads and body text by order of prominence.
    5. Search Intent Analysis. This involves a thorough examination of the SERP to identify what people are looking for by searching specific words.
    6. Search intent could be transactional, informational, or navigational.
    7. For instance, when people search for a specific Toyota car, what specifically do they want? It could be information about features, prices to buy, or local dealerships.
    8. Search Intent is easily identified by looking at the articles/materials that are displayed as the search results.
    9. Identify Latent Semantic Keywords and incorporate them into articles on your website.
    10. Latent Semantic Keywords are words that are closely related/with similar meanings to the keywords people search for.
    11. Submitting a Google Site map. Google reads your site map to index and rank your articles properly.
    12. Conducting an SEO outreach campaign to get high-quality backlinks. Having other sites linking back to your website increases your authority.
    13. Having active social media accounts to engage and direct more users to your website.

 

 

Optimize your website’s search engine ranking through SEO. This improves your blog’s visibility to readers/viewers and advertisers. Picture/Courtesy

 

 

What are contextual do-follow and no-follow links?

 

    1. Contextual links are pieces of clickable text within an article that direct you to related content or more ideas to what you are reading.
    2. Do-follow backlinks are links that allow Google to associate your website with the one you want to link from.
    3. This passes authority to your site and increases your domain rating.
    4. No-follow links are ignored by search engines. A no-follow link will not be associated with another website, and hence will not be considered for page authority.

 

Insertion of contextual backlinks directs readers to related content and helps grow your domain rating and page authority. Picture/Courtesy

 

 

Why is your site/blog valuable to advertisers?

 

    1. To increase domain authority, page authority, and domain rating of websites through in-content editorial backlinks.
    2. Raise the search engine ranking of websites. The aim is to appear on the first page of the Google Search Engine Results Pages (SERPs).
    3. Increase web traffic and visits.
    4. Create awareness about products and services as advertisers explore new markets.
    5. For instance, gambling, crypto, and forex firms are heavily investing in outreach campaigns in Africa as they venture into the less-explored African market with over 1.2 billion people.
    6. Boost online visibility and reach more potential customers.
    7. Make sales directly from content campaigns.
    8. Build credibility for their brand by collaborating with authoritative and trusted websites.

 

 

African content creators have a big opportunity to monetize their blogs through sponsored posts, link insertion and niche edits. Picture/Courtesy

 

 

To wrap up, sponsored posts and link insertion are reliable ways to monetize your blog. Link insertion is particularly easy.

To fully monetize, optimize your website by creating long, detailed content on a specific niche.

Growing the website metrics such as domain rating and authority is also crucial for monetizing your website through link insertion.

These efforts will draw advertisers and other interested site owners your way. You should also be readily accessible via email and other contact methods so that more outreach campaigns reach you.