How to register on The Crucible Strathmore Marketing Club
The Crucible is more than just a competition, it’s a career launchpad for the most ambitious and promising young Kenyan marketers. For seven weeks, you will be challenged to work in a team of 2 or 3 to create an integrated marketing communication campaign for KCB Bank. However, note that you must be a student in your second-last or final year of study in a marketing or communication degree or diploma in order to participate.
The Crucible exists to inspire, nurture and celebrate Kenya’s next generation of marketing and creative leaders.
The Crucible is run by the Strathmore Marketing Club in partnership with WPP-Scangroup.
The Crucible student marketing competition will run as follows
1. Registration – 27th August to 14th September
Students willing to participate in the competition are expected to choose Team Leaders who will register their teams for the contest via The Crucible Website. Register your teams here thecruciblekenya.org/register. You need to be in teams of 2-3.
The competition brief will be sent to all registered teams via the email addresses provided by the Team Leaders. This is the official start time of the competition.
2. Workshop – 14th September
All registered teams will be required to attend or stream the WPP-Scangroup Creative Workshop to understand KCB’s expectations and familiarize with the creation process of a marketing campaign.
3. Submission – 30th September to 5th October
All registered teams will be required to submit their Plansbook by 5th October 2019 at 11:59 pm. All Plansbooks are subjected to the 1st Judging Round.
4. Finalists announcement – 15th October
After reviewing all the Plansbooks, the judges will announce the 5 finalists that have emerged from the 1st Judging Round and who proceed to the 2nd Judging Round.
5. National Conference and Awards Show – 30th October
The 5 finalists will present to the judges during the National Conference and Awards Show. Judges select the 3 best teams who are announced and awarded during the Awards Show.
6. Winners Awards
1st Place prize
- 50,000 Shillings (to be shared among the team members)
- A trophy and certificate of merit for each team member
- Names featured in the media
- Paid internships at WPP-Scangroup (with a chance for full-time employment)
- Opportunity to work on the execution of your campaign idea as Honorary Creative Directors
- Free admission into the IBC Programme at the International School of Advertising (ISA-Africa)
2nd place prize
- 25,000 Shillings (to be shared among the team members)
- A trophy and certificate of merit for each team member
- Names featured in the media
- 6-month mentorship with a senior marketer at WPP-Scangroup
3rd place prize
- 15,000 Shillings (to be shared among the team members)
- A trophy and certificate of merit for each team member
- Names featured in the media
- 6-month mentorship with a senior marketer at WPP-Scangroup
If you have any question that has not been covered, please don’t hesitate to read the Official Competition Rules for additional clarification or email them at thecrucible@strathmore.edu
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