What is Telegram marketing and how can it promote your business?

 

Key takeaways

 

1. 1. Telegram marketing refers to using the Telegram messaging App as a platform to promote products, services,  and brands.
   2. Telegram has emerged as a key social communication App alongside WhatsApp.
   3. Its cutting-edge features allow instant rapid communication, making Telegram an important tool for marketing products and services.
   4. This article describes different Telegram marketing strategies including Telegram channels and Telegram Business.

 

 

Also read: How to find free guest posting sites

 

 

Telegram marketing tools and strategies

 

Telegram is an instant messaging App with special features designed to promote your product, service, or brand within your target market.

Below are specialized Telegram features that inform Telegram marketing strategies:

1. 1. Telegram Business
   2. Telegram Groups
   3. Telegram Channels
   4. Telegram Chatbots

 

1. Telegram Business

 

1. 1. Telegram has a customized interface that allows business owners and brands to use the messenger for commercial purposes.
   2. This special interface is Telegram Business which facilitates global connections and higher engagement of target audiences.

 

 

 

 

How to use Telegram Business for marketing

 

1. You can promote your product, service, or brand on Telegram Business in the following ways:
   1. 1. Share and display the location of your business on your Telegram Business account. This helps users find your shop or office for both inquiries and purchases.
      2. You can also indicate your opening hours to let your customers know when you are available for business.
      3. Telegram Business feature also allows you to set up quick replies to respond to messages and questions faster.
      4. You can automate customer courtesy aspects like greetings. Your custom greetings can be automatically sent to customers once they message you on Telegram.
      5. Telegram Business can also send ‘Away Messages’ automatically to customers. These messages inform customers of your absence and let them know when you are likely to get back to them.
   2. The Telegram Business Start Page allows you to create a customized message that customers see before they start engaging you on chat.
   3. The Telegram chatbots can be a crucial tool to automate routine customer interactions, such as providing key information about your product or service and answering Frequently Asked Questions (FAQs).

 

 

 

 

Getting Started on Telegram Business (Telegram Business cost)

 

You can either create a new Telegram Business account or transform your private Telegram profile into a Business account.

The Telegram Business subscription process is as easy as falling off a log. Follow the simple steps below to get your Telegram Business Account:

1. 1. Download the Telegram App from Google PlayStore, Apple App Store, or Windows App Store.
   2. Proceed to create an account by providing required details including phone number and username.
   3. Once your account has been successfully created, click on the three lines in the top left corner to open more options.
   4. Click on the Settings option before scrolling down to Telegram Business.
   5. Tap on Telegram Business and choose a payment plan (either annual or monthly).
   6. Click on the Subscribe button at the bottom of your screen to proceed.
   7. Follow the instructions on your screen to complete the Telegram Business Subscription.

 

 

 

Telegram Business App Download 

 

1. 1. Click here to download the Telegram Business iOS App
   2. Click here to download the Telegram Business Android App
   3. Click here to download the Telegram Business Desktop/Windows App

Telegram Business subscription charges

 

1. 1. The Telegram Business Annual Plan costs approximately USD 40
   2. The Telegram Business Annual Plan costs approximately USD 5.
   3. The prices may vary according to location or changes in Telegram Policy.

 

2. Telegram Groups

 

1. 1. Groups on Telegram can be used for community building and direct interaction with customers or potential clients.
   2. You can create Telegram Groups for your business to offer customer support, collect feedback, and initiate discussions about your product or services.
   3. A perfect example of Telegram group engagement is betting tipsters. Betting tipsters offer game/event predictions to gamblers that inform their betting decisions.
   4. Tipsters and gamblers congregate on Telegram groups to share thoughts and insights on the outcomes of different sporting events for betting.
   5. Telegram groups are specifically tailored for like-minded individuals to share ideas.
   6. Group conversations provide a prime opportunity for discussing products, yielding valuable feedback and insights that can guide the discovery of excellent products and services.

 

 

 

Also read: Top 10 USA guest posting WhatsApp groups for advertisers

 

 

Benefits of Telegram Groups in Marketing

 

1. 1. Telegram groups allow you to expand your reach by sharing your product or service with members with similar interests.
   2. By engaging with audiences on Telegram groups, you can get new leads who may become regular customers of your products.
   3. Actively participating in guest posting Telegram groups enables you to build relationships within your industry or market niche, which can lead to future collaborations.
   4. Most importantly, discussions with industry peers in the Telegram groups allow you to receive valuable feedback and key insights in improving your products/services.
   5. Overall, joining Telegram groups is a strategic way to increase your visibility, make more sales, and grow your business.

 

 

3. Telegram Channels

 

1. 1. Telegram channels are similar to pages on other social media platforms like Facebook.
   2. Telegram channels allow businesses to broadcast messages to a large number of subscribers who follow the channels.
   3. The key difference between a Telegram channel and a group is that in a channel, only the admin can post content.
   4. This is in contrast to groups where members and admins share messages freely. For channels, the audiences only see the channel’s profile on the chat.
   5. This makes Telegram channels vital for sharing product/service updates and promotions with your followers.
   6. You can either create your channel or advertise on other Telegram channels with high followings.

 

 

 

 

How to create a Telegram channel for your business

 

1. 1. Download the Telegram App from Google PlayStore, Apple App Store, or Windows App Store.
   2. Proceed to create an account by providing required details including phone number and username.
   3. Once your account has been successfully created, click on the three lines in the top left corner to open more options.
   4. From the menu, select “New Channel”.
   5. Telegram will prompt you to choose the type of channel you want to create; you can create a private or public channel.
   6. A private channel will not be available on Telegram search and only invited users can join. (You can invite new members via invitation links). Public channels appear on global searches and anyone can join.
   7. Enter a name for your channel and a brief description.
   8. Upload a relevant profile picture that represents the objective of your channel.
   9. Once your channel is created, you can start adding content.

 

 

 

 

4. Telegram Chatbots

1. 1. Telegram chatbots are automated accounts that can perform various tasks on Telegram.
   2. You can use bots to send automated messages, provide customer service, collect data through surveys, and facilitate transactions.
   3. Chatbots can be an excellent option to support your rapidly growing business with tens of customers making inquiries simultaneously.
   4. Chatbots are designed as virtual assistants providing valuable assistance to customers while mimicking real conversations with customer care personnel.
   5. The responses and assistance given by chatbots are pre-designed based on frequently asked questions and other repetitive tasks.

 

 

 

 

Also read: Top 10 UK guest posting WhatsApp group links for advertisers

 

 

Benefits of Telegram chatbots for your business

 

1. 1. Telegram chatbots can operate 24 hours 7 days a week, providing instant responses to user queries at any time. This improves customer satisfaction by ensuring prompt assistance.
   2. Chatbots automate routine tasks such as answering FAQs and sending notifications, saving time and reducing the workload.
   3. Chatbots help reduce operational costs while maintaining service quality through automating customer support.
   4. Bots can also initiate conversations, send updates, and interact with users based on user input, keeping users engaged and informed.
   5. Many chatbot platforms have analytics capabilities that provide valuable insights into user preferences and trends. Businesses can use this data to adjust their strategies and improve customer service.

 

 

Overall, Telegram can be a vital marketing tool that could take your business engagement to the next level.

Telegram’s advantage lies in its chatbot automation capabilities, setting it apart from WhatsApp despite both platforms offering comparable custom business solutions.

Most importantly, Telegram helps you create long-term connections with new and existing customers through continuous engagement.