What is Telegram advertising and how can it be implemented for business?

 

Key takeaways

 

1. Telegram advertising refers to promoting products, services, or brands through paid marketing on the Telegram messenger App.
2. Telegram Advertising can be done through Telegram channels and the Telegram Ad platform.
3. Through its advertising function, Telegram helps monetize public channels while promoting products and services.
4. While you can advertise on Telegram groups, public channels are the most effective advertising platforms on Telegram.
5. In this article, we discuss the Telegram Ad platform and how to advertise on Telegram channels.

 

 

 

Also read: What is Telegram marketing and how can it promote your business?

 

 

 

How can I advertise and promote my business on Telegram?

 

1. The Telegram messenger app provides a distinctive advertising approach that enables you to participate in conversations and genuinely engage with relevant audiences.
2. You can also use Telegram advertising to promote other social media pages, handles, profiles, and channels, as well as blogs.
3. Telegram advertising can be implemented in the following 2 approaches:
   1. 1. The Telegram Ad platform
      2. Advertising partnerships with Telegram channels.

 

 

 

 

 

1. How to advertise on Telegram channels

 

1. Telegram channels allow businesses to broadcast messages to many subscribers who follow the channels.
2. These channels mirror other page feeds on social networks such as Facebook, making them effective in sharing product/service updates and promotions.
3. You can boost your business by collaborating with Telegram channels that align with your niche market.

 

 

Follow these simple steps to advertise on Telegram channels:

1. Find and list down Telegram channels that discuss issues related to your product or service. Ensure you list active channels with constant engagement.
2. Contact channel admins to ask for advertising partnerships. The admin contacts are usually put in the Telegram channel description. You can also reach out to channel admins by following a link to a contact bot in the description.
3. Get the channel advertising rates and negotiate to fit into your budget. Some of the aspects you can focus on while negotiating include the duration of the advert and its format (text post, image, or video).
4. Once the price is agreed upon, prepare your advert per the agreed terms. Be sure to follow content guidelines to ensure your Ad blends with the channel’s main message.
5. Arrange payment with the channel admins as per their payment methods and policies. Some channels may require upfront payment, while others may allow payment after posting the advertisement.
6. Keep track of the performance of your advertisement using metrics such as views, clicks (if applicable), and engagement. Some Telegram channels may provide analytics or insights to help you evaluate the effectiveness of your ad.

 

 

 

 

Buy effective ads from Telegram advertising marketplaces

 

1. Finding, listing, and reaching out to Telegram channel admins, as well as negotiating prices, can be a time-consuming process.
2. The good news is that you do not have to do all the tedious legwork on your own.
3. Telegram advertising marketplaces have considerably simplified the process.
4. These online agencies invest time and other resources to curate Telegram channels with huge followings and high engagement.
5. This gives you the rare opportunity to partner with relevant Telegram and get your brand to relevant welcoming audiences.

 

 

 

Advantages of using Telegram ad Marketplaces 

 

1. Telegram advertising marketplaces invest time in curating a wide array of Telegram channels, providing you with limitless options.
2. Telegram Ad marketplaces organize Telegram channels by niche and country, making it easy for you to identify UK guest posting sites.
3. These online marketplaces have filters that help you narrow down to the Telegram channels that work best for you.
4. These agencies usually work on a 24-hour turnaround time, pushing your Telegram ads to your desired audience in record time.
5. To crown it all, guest posting marketplaces relieve you of tedious listing and outreach work.

 

 

 

 

 

2. How to advertise on the Telegram Ad Platform

 

1. Just like other social networks like Facebook and Instagram, Telegram has an Ad Platform that allows business to boost their visibility for more traffic and sales.
2. The Telegram Ad platform allows you to create sponsored messages that can be sent to numerous public channels with over 1,000 subscribers.
3. This stroke of magic helps you reach large numbers of people directly through their gadgets such as smartphones and computers.
4. The Telegram Ad platform also gives you control over the Ad campaigns by allowing you to monitor your budget, choose areas/people to target, and overall performance.

 

 

 

 

 

Follow the simple steps below to create ads on the Telegram Ad Platform:

1. Click here to access the Telegram Ad Platform.
2. Login to your existing Telegram account. You can also create a new account on the Telegram App.
3. Click here to download the Telegram Business iOS App
4. Click here to download the Telegram Business Android App
5. Click here to download the Telegram Business Desktop/Windows App
6. Once logged in, you can either proceed to create an ad using your account or create an organization. Organizations are associated with Telegram groups and channels, and they allow all chat admins to manage the Ad.
7. Click on ‘Create Ad’ to start designing your sponsored message.
8. Telegram provides a simple template where you can enter sponsored message details such as title, body text, and a URL to your Telegram channel using the format t.me/link or @link. Links to external sites are not allowed.
9. Click on ‘Manage budget’ to add funds to your Telegram Ad account. You can set a CPM rate for your ad with a minimum of  0.1 Toncoin equivalent to USD 0.72.
10. CPM stands for the cost per thousand impressions, indicating the price paid for displaying an ad 1,000 times.
11. Your sponsored message will continue to be shown until it reaches this amount.
12. You can also choose specific channels that you want your ad to be displayed on by entering their unique links.
13. Remember that your sponsored message (Telegram ad) will be displayed on public channels with over 1,000 subscribers.
14. Complete the process by checking the box agreeing to the Ad platform terms of service and clicking on “Create Ad”.

 

 

 

 

 

Managing sponsored messages on the Telegram Ad Platform

 

Your ads will be displayed on your Ad account’s homepage where you can manage it in the following ways:

1. You can view the status of your sponsored message – whether it is active, stopped, under review, on hold, or declined.
2. You can copy the ad by clicking on ‘Create Similar ad’ to have a new ad with similar content and features. This feature is useful if you need to create multiple ads with slight variations in targeting parameters.
3. You can click on ‘Ad info’ to change ad content, CPM budget, or view the ad performance and statistics.
4. The budget can also be increased from the ‘Budget’ tab. This section also contains the ad’s spending history.
5. You can also click your name in the top-right corner to open a menu to edit your account info, create a new organization, switch accounts, or log out.
6. The ‘Edit Account Info’ page allows you to change your personal details such as your email.

 

 

Also read: Top 10 USA guest posting WhatsApp groups for advertisers

 

 

 

 

 

Boasting a diverse global user base, Telegram is one of the most effective tools to promote businesses and brands.

Telegram’s ad-targeting features are crucial in getting your message to relevant audiences.

Its emphasis on user privacy and security makes Telegram a trusted platform for both advertisers and users seeking a secure environment for communication and engagement.

These factors collectively make Telegram advertising an effective strategy for businesses aiming to expand their reach and engage with a diverse global audience.