Canon and Kenya Film Commission to develop the Kenyan film industry
Canon has partnered with the Kenya Film Commission (KFC) to promote the Kenyan film industry locally and internationally. The collaboration aims to raise awareness of the importance of the film and photography sectors in Kenya, to facilitate access to the brand’s latest technologies and cameras and to support job creation in Kenya.
Canon, which has been present on the continent for more than 50 years, says that is committed to supporting the sustainable development of African countries. The company believes that the education and training of the youth is key to unlocking further development in Africa.
Canon, through the Miraisha Programme that was launched in 2014, is striving to enhance initiatives that help young people learn and develop skills. One of the objectives of the Miraisha Programme is to support the development of employment in key African markets while promoting local sustainability.
It is in this context that Canon says it decided to partner with the KFC. The focus of this collaboration is to help young people develop their creativity, provide them with the skills that they need to facilitate their professional integration in East Africa and wider pan, as well as help them seize international opportunities.
To achieve this, the programme intends to match young Kenyans with professional talents who can share their knowledge of the film industry and give the youth access to their deep experience.
Canon Miraisha and KFC film boot camps in six counties across Kenya
Canon and the KFC say that they want to undertake various short-term training workshops in six different counties. This is in order to hone the skills of young filmmakers, improve local production and support the sustainable development of the film and television sector. At the end of the course, students will have learned how to write, shoot and edit a short film in six days.
For each of the six programmes planned, the KFC will be responsible for selecting 30 students (aged between 18 and 35) who are interested in cinematography in each county.
Canon will provide a certified trainer for the workshops and will offer the technical equipment required to complete the projects. This program will train 180 students who will receive a certificate of participation and will allow the production of six films per county of three to five minutes in length.
mic growth ecosystem in Kenya and East Africa.”
“We look forward to starting this collaboration, which will improve Kenya’s capacity to build and capitalize on its young and dynamic population, offering them opportunities for local success. This, in turn, will foster the development of our region through this industry. It is crucial that students receive appropriate training to be able to succeed and support their country’s economic development,” concludes Owase.
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