itel unveils a new brand direction

itel seized the moment to showcase a grand repositioning move, and to present its customers and business partners with a refreshing brand image.

itel unveils new brand direction, promises customers better
itel unveils new brand direction, promises customers better [Photo/ itel]

In Brief

– itel has moved its game a notch higher by announcing a new brand direction and launching a new brand slogan “Enjoy Better Life”.

– itel seized the moment to showcase a grand repositioning move, and to present its customers and business partners with a refreshing brand image.

After serving the Kenyan market for more than ten years and the extensive African market for more than twelve, itel has moved the game to a higher scale by announcing a new brand direction and launching a new brand slogan “Enjoy Better Life”.

itel, the undisputed global forerunning producer of quality and fairly priced mobile phones, launched their new brand direction plus a stream of itel new products in a televised event broadcast on KTN, NTV, and on itel Mobile Kenya Limited Facebook page late last week.

itel seized the moment to showcase a grand repositioning move, and to present its customers and business partners with a refreshing brand image.

itel’s over-12-year journey in African markets has been vital in aiding the company gain in-depth comprehension and insights regarding the dynamics of consumer and market demands. As such, itel understands the perpetual need to keep exploring new consumer concerns, pain-points and desires for better fulfillment.

The brand launch came with the unveiling of new itel product categories, fairly priced, and user-friendly to enable consumers create and enjoy a better life conveniently. The new product categories unveiled include high-end electronic goods such as itel TVs, TWs, earphones, smart bands among other wearable devices.


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